As professional technical communicators, we make an effort to create clear, thorough instructions for our users so that they can use our products safely and effectively. But despite our best efforts, our clear instructions and careful warnings are often ignored. Why does this happen and what can we do about it?
Whether or not your users do what you want them to do is known as user compliance. And, in what may be no surprise, it turns out that user compliance is a complex variable affected by many different external and internal forces.
For example, an event I like to call The Great Venezuelan Rabbit Plan appeared in the news last year. President Nicolás Maduro came up with a plan to give baby rabbits to 15 communities. The idea was that rabbits are easy to raise and breed, and could provide an inexpensive source of protein to counter food shortages. After a few months, the minister of urban agriculture visited the communities to see how they were progressing. To his dismay, he found the people had named their rabbits, put bows on them, and brought them inside to sleep in their beds. They had, in fact, turned the rabbits into pets rather than nutritious dinners! The problem, the minister ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.