Linguistic style guides help to ensure the best possible global customer experience. What should be included and what not? And how can you develop, maintain, and improve your style guide?

An excellent guiding principle when entering a new geographical market – no matter how similar it may appear on the surface to your home market – is not to underestimate the need for a tailored...

If we’ve learned anything from 2020 it’s that change is the only constant. And with a new generation of users entering the market, we need to be more agile and nimble than ever to produce content that...

Required by law to be delivered with every product, the written manual is here to stay. But using Augmented Reality, digital instructions can enhance the classic manual, making the information more...

To ensure that company guidelines and processes are understood and adopted across its global workforce, Nestlé needed to make its internal e-learning courses available across languages and cultures....

Localization often takes a back seat in the content creation process – the last step on the road to delivering solid, consistent, high-quality global content. Yet, content developers need to keep...