The 7th European Academic Colloquium (EAC) took place on Friday, June 11, 2021. It was held online for the first time - much to the delight of over 100 international delegates from universities and industry, from more than 20 countries worldwide.
Attendees greatly appreciated being able to participate in the topical presentations and lively exchange at the meetup without having to travel. They were welcomed by the President of tekom Europe, Dr. Tiziana Sicilia, and members of the EAC Board, who also moderated the day: Dr. Yvonne Cleary, Prof. Sissi Closs, Dr. Joyce Karreman, Prof. Dr. Birgitta Meex, and Prof. Dr. Michael Meng.
User experience (UX) design and UX writing were central themes of this year's EAC. UX writers craft clear and concise interface text for products and digital user experiences. Their task is to provide meaningful conversations between the user and the product. UX writing and technical communication are different job profiles - and educational paths. But they have several tasks in common, as already hinted at in the definition.
Birgitta Meex and Hans-Jörg Elsen showed that language choices are essential in ...
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