Feedback can be a gift and an asset that content-producing teams can use to demonstrate their value and improve the success of their content. But how can we measure the value of our content?
As technical writers and content producers, we provide information that serves our customers so they can successfully use our products and services. To produce effective information, we rely on customer feedback. Too often the feedback that we receive focuses on a single channel of information or a limited set of metrics. This narrow view limits our ability to make effective decisions.
Discussions of metrics and customer feedback often revolve around customer satisfaction (CSAT) and net promoter score (NPS). As a content-producing organization, you might be unable to get a single metric that shows satisfaction, let alone be able to use that metric to make data-driven decisions for your organization.
As opposed to focusing on a single metric or a single channel of customer feedback, consider expanding the scope of customer feedback data that you gather to include data across three ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.