The mobile device has affected us tremendously – certainly in our personal lives – and now it is about to affect our professional lives, if it hasn’t already done so. This year, smartphone sales will equal PC sales. The proliferation of content on these devices is so great that some people have compared the mobile phenomenon to the invention of the printing press. But what does this mean for technical communicators? Certainly there are many new opportunities for technical communicators in “mobileland”. And as always, opportunities bring along their own set of problems and solutions.
Let’s look at some statistics that illustrate the size and growth of the “mobile monster”:
- There were 500,000 Android activations per day as of June 28 (an increase of 25% over the previous month).
- By 2014, more than 1 billion information workers will be using smartphones.
- According to the International Data Corporation (IDC), by 2020 there will be 35 billion connected mobile devices.
- U.S. consumers spend as much time with mobile media as they do with print magazines and newspapers combined.
The impact on society can well be compared to the Gutenberg era. An interesting quote from Matthew Battles, a Harvard historian and librarian, reveals: “It took writers, authors, and publishers a while to figure out how to use the press, how to organize information, and tell stories in new ways. It took awhile for the format to catch up to the new tools and technology.” Obviously, some of ...
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