Eight steps that will take you into the content era

Way back in 1996, Bill Gates famously coined the phrase "content is king". That simple statement has been interpreted and misinterpreted in the intervening decades, but regardless of his intent, the statement is now more relevant than ever.

Text by Keith Boyd Tom Aldous


Eight steps that will take you into the content era

Gates put that phrase in a broader context by explaining that people "…must be rewarded with deep and extremely up-to-date information that they can explore at will," and continued by saying "…those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content." How should we think of that marketplace of content?

  • Content is information
  • Information is knowledge
  • Knowledge is power

Welcome to the content era – an era where great content gives you, your business, your organization, or your brand power. Your content represents a significant part of your value proposition. It signifies your intent to deliver on the promise of value, even after the sale is complete. It represents your commitment to a deep and meaningful relationship with your prospects, your customers, and your partners.

Once upon a time, content was an ...