With an estimated 350 million registered domains, the best information might be lost within the jungle of the World Wide Web. Search engines have become the most important instruments for guiding users through this forest of content and helping them find what they are looking for. Search Engine Optimization (SEO), also sometimes related to as Search Engine Marketing (SEM), is today an emerging field with growing importance for technical communication.
Search and the Web
When the web started, you could find all the pages you needed in one simple list. (Take a look at the list for June 1994.) In contrast, over 20 million new websites were created in 2010. Although nobody knows for sure, most estimates agree that there are around 350 million registered domains, hosting around 45-50 billion web pages. In 2008, Google announced that it was indexing over one trillion (1,000,000,000,000) URLs. IBM alone has around 4 million web pages.
This massive proliferation of content meant that simple browsing very quickly became impractical. In addition to search, the first attempts at organizing the web mainly focused on classifying web pages into “portals”, but even this approach could not keep up with the explosion in content. By the end of the last century most of these were dying out with the dot-com bust around 2000-2001.
Google was founded in ...
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