Apple’s Apps – applications specifically designed for mobile phones – face some tough competition these days. Only the very best games and tools achieve high volume sales in many regions. With a quarter of a million competing products to choose from, localization quality has to be perfect to impress a savvy audience.
The boom in popularity of smartphone apps has provided a fillip to the translation and localization industries, which is intensifying in 2010. Now that apps have gone global, there is revenue potential for the localization industry, but these projects are specialized. The fast-growing App Economy has been well documented, and an August 2010 report from the games trade association TIGA underpins the assertion that games are central to this growth. Low barriers to entry (versus funding, publishing and distributing a console game at retail) and the chance for so-called bedroom developers to rival big-name publishers have spawned what analysts call a “gold rush” – where the big-selling pick of the apps, such as Rovio’s “Angry Birds” game, sold for £0.59, have reached 6m downloads.
Reviews and word-of-mouth drive sales in the games industry and appeal to a wider market of “casual” ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
