Digital content for global audiences

These days the production of digital content runs at high speed placing enormous pressure on global organizations to localize it. Digital content can be classified as enterprise content and personal content. We will examine each of these and take a close look at the challenges faced by enterprises localizing digital content. We will also offer a potential solution to one of the most significant problems encountered: the cost of localization.

Text by Dimitra Anastasiou Lorcan Ryan


Digital content for global audiences

Digital Content

Digital content is data stored or published on electronic devices such as computers, mobile phones, televisions and digital cameras. It usually consists of text, audio, video, images, and software. We are living in the midst of a digital revolution that started in the 1970s. Since the widespread adoption of the home computer in the 1990s, many people are now able to share photos online, retrieve information via the web and communicate via email or short message service (SMS).

Information from almost every field – including business, law, medicine, science and religion – is now published as digital content. Ferreras (2009) states “the world of scholarly communications is deeply affected by the on-going change of medium…several academic objects of prime importance, such as Master’s theses, doctoral dissertations and refereed publications need to be re-defined within the ...