The days in which "going global" simply meant launching a website are long gone. Organizations waiting for the world to speak their language are losing out – big time. So get busy speaking the world’s many languages.
In October 2017, Amazon celebrated an important holiday, though you might not have noticed it if you visited Amazon.com or Amazon.co.uk or Amazon.de.
You would have noticed it if you visited Amazon.in – a celebration of the Hindu holiday of lights known as Diwali (see Image 1). Diwali is one of the busiest shopping seasons in India and an increasing percentage of that shopping has gone online. India added more than 100 million Internet users in 2016, more than any other country – to more than 450 million Internet users in all. In a world in which most large economies are growing at a glacial pace, India’s economy is booming. Image 1 shows what the Amazon India home page looked like for Diwali in 2016:
Image 1: Amazon.in during the Hindu holiday season of Diwali
Amazon has committed more than $3 billion to succeeding in India, and it still has much work to do. As you can see on the ...
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