Intercultural management at Škoda Auto

The merger of Škoda Auto and Volkswagen AG in 1991 compelled the tradition-bound Czech company for the first time to face the challenges of internationalization. Today Škoda is the largest industrial undertaking in the Czech Republic as the company sells its products in 100 countries worldwide. The Joint Venture with VW is regarded by the company as a successful marriage between the systematic, methodical and dependable approach of the Germans and the creative, improvising and proficient disposition of the Czechs.

Text by Lenka Bila

Inhaltsübersicht

Intercultural management at Škoda Auto

A tradition of more than 113 years

In 1895, when Vaclav Laurin and Vaclav Klement set up a bicycle repair workshop in the outskirts of Mlada Boleslav in Central Bohemia, people in the neighboring places thought it to be just another small event in their lives. A few years later the mechanics graduated to bicycle and motorcycle construction and, by 1905, they presented their first automobile, the Voiturette. In 1925 a merger of sorts took place with Škoda Pilsen and between 1946 and 1949 the main works in Mlada Boleslav was extended to the ancillary units in Vrchlabí and Kvasiny.

After the fall of the Berlin Wall and the dissolution of the Soviet Union the Czech government looked for a strategic partner so as to secure for Škoda a short and medium-term expansion of its automobile market in Central and Eastern Europe. The decision to establish a Joint Venture with Volkswagen in 1991 is ...