“If you keep on doing what you can, you'll always be what you already are”, said industrialist Henry Ford. Such an attitude would be risky even today, faced with new technologies at increasingly shorter time intervals, upheavals in the markets, a transforming work environment and a changing user behavior. Whether it is a mobile document, new communication media or organizational changes in collaboration: Everyone who wants to remain competitive and improve the position of technical writing cannot avoid dealing with the new circumstances and the active management of change processes.
In everyday life, the word “change” is usually used for processes through which something becomes different (process aspect) or for the result of these processes (result aspect). There are many occasions for changes that concern technical communication:
- Strategic turning points, e.g. entry in new markets, company takeover or reorganization of the product portfolio; these usually occur when the competition changes strongly, new rules of play apply in the market or a new phase is reached in the life cycle of a company.
- Innovation and new products, such as the introduction of new products or services; employees must understand them and convey to others. This requires new skills that must be acquired.
- New technologies, for instance information and production technologies, any tool introduction or creation of mobile documentation; they must be learnt and mastered by the employees.
- Reorg ...
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