If you have been living in a Western European or North American country and successfully carrying on business there, you might think that there should be nothing difficult about doing the same in the Czech Republic. However, before venturing into one of the former communist countries to try your hand at business there, you need to be aware that due to historical and cultural differences, it is quite another undertaking.
The major difference is trust
In Western countries, trust is often taken for granted. However, Czechs are not yet used to being taken at their word or taking someone else at his word. Neither do they understand the concept of repeat business yet. They rather focus on the deal at hand, assuming that it is the last deal you will make together. As I’m sure you can imagine, this can make doing business in the Czech Republic not only frustrating, but also a lot more time consuming than it needs to be.
Unfortunately, you not only have to regard anyone with whom you may potentially do business as dishonest, but you have to be aware that you are going to be viewed as dishonest as well. This takes some getting used to! Keep in mind, however, that you are not in your own country and Czechs view it as equally offensive that you are expecting to be trusted just because you say so. The good news is ...
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