Today more than ever, technical communication plays a crucial role in ensuring the success of a company. Technical writing teams transform data and content into innovative product information, without which companies cannot ensure the proper and safe use of their goods.
But does your company fully understand and value the work of tech writers?
Watch the team of ebm-past, a leading manufacturer of fans and motors, describe how information for use is transforming as we move towards a digital future.
Their message is: While clear, user-oriented writing remains at the core of technical communication, it has evolved into information logistics, ensuring the intelligent and customized use of products and driving purchase decisions.