Content professionals are under constant pressure to innovate, yet there’s significant tension between innovation and nailing the fundamentals. Principal Director at Microsoft Keith Boyd describes those tensions by comparing Windows releases and their relative level of focus on fundamentals vs. innovation. His key observation after managing content teams at Microsoft for over 15 years: You can’t have it both ways – you have to make a choice.
The story of Windows: finding the right balance
I joined Microsoft 15 years ago as a Software Test Engineer supporting Internet Explorer 5.5. At the time, it was the best browser on the market – Netscape was in full decline, and it was years before the industry would regroup and begin competing actively again with Microsoft for browser supremacy. Windows 2000 was state-of-the-art in the enterprise, and while Windows ME was the current offering for consumers, the majority steered clear, preferring the relative stability and familiarity of Windows 98. Windows 98 may not have been recognized for being innovative, but it was recognized at the time for being fundamentally sound. Much like Windows 2000.
2001 brought the world Windows XP, arguably the most loved version of Windows ever, and still powering millions of PCs worldwide. While introducing some innovative features (most notably the ...
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