They’re built in the same coding language and for the same operating system – but localize a TV app the same way you do a mobile app and your message may literally be lost in translation. Here are the major implications to consider.
Quality
Sometimes quality is a much more important factor than others. Here’s why quality is even more important for Fire TV apps than for mobile apps: Fire TV does not have an app menu. This means there is no place to collect notifications. So unlike on a phone, where users can skim over notifications and save them to read or refer to later, TV users will only see your message once. This means it needs to be translated well enough to drive them to action right then and there. You may even want to consider transcreation – a special marketing translation process charged by the hour or project as opposed to the word. Rarely or never done for mobile apps, transcreation focuses as much – or even more – on delivering the emotional tenor and implication of your message as on the message itself.
Using English
Ironically enough, part of your translated app will need to remain in English. This ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.