Continuous localization 2.0 – The need for speed of global content continues

More content types have found themselves joining a continuous localization workflow. With updates needed more frequently than ever before, how are you navigating your continuous localization maturity journey?

Text by Dave Ruane


Image: © DKosig/

Watching my nine-year-old playing a game of Fortnite – switching from the English version on one device to the Spanish version on another – I was reminded of the multilingual content world we are living and playing in. The content of games and many other products has become increasingly complex and needs to be updated continuously across devices and platforms.

We are in the midst of what has been labeled the fourth industrial revolution, also called the “Intelligence Revolution”, driven by Big Data and Artificial Intelligence (AI). Today, we have access to more data than ever before, allowing AI to grow smarter, faster, and more accurate than ever before. This has increased the expectations for new content and updates, growing at an exponential rate. In the first quarter of 2020, a total of 33.6 billion app downloads were registered in the Apple App Store and Google Play Store – the ...