Operationalizing Augmented Reality in the enterprise

Augmented Reality (AR) is a technology that superimposes virtual information over a physical device in the real world. Consumer deployments in areas like gaming are more common and well known, but how does AR apply to companies that do not necessarily deal with consumer products? And how do you go about implementing an AR solution in a large enterprise?

Text by Sam George


Image: © www.cisco.com

AR technology has been around in some form or another for several decades now. However, it’s only in the past few years that large enterprises have started realizing its potential as a tool to increase operational efficiency and product usability.

From a usability perspective, some might view AR as the next step in a natural progression: from a command line interface to a graphical user interface to an AR interface, which provides an immersive experience. A recent study by market intelligence firm Tractica estimates that there will be around 70 million active enterprise AR users by 2022. Studies indicate that AR-based instructions significantly improve worker productivity and first-time accuracy.

There are several companies that provide TechCom AR solutions, and many companies are evaluating the use of AR for user instructions. However, not many TechDoc groups in large enterprises have ...