Personalization is a key word in the modern consumer market. Presenting users with information, services or products that might be interesting to them at a particular moment and in a particular place can greatly increase your revenue. And you might be surprised how even small initiatives can have a big impact.
The age of the "mass market" as a consumerist concept is over. The old absolute has given way to the rise of the personal, the relative, and the intimate. The 19th and 20th centuries saw the rise of a middle class and the breaking down of old barriers to social emancipation. Old prejudices and misconceptions were slowly broken down, and as a result, women and minorities became vital cornerstones of the economic zeitgeist. By the 1950s, children and teenagers entered the consumerist mainstream. Later, the expansion of mobile technology allowed billions of people to become "potential customers" for global brands.
But, for all of its social impact, the concept of a "mass market" was lost along the way. The idea of “one product for all” was discredited when consumers became so varied, international, multicultural, and differentiated by their beliefs and buying power. This became an ...
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