Banned words, trademarked expressions, culturally insensitive terms: Choosing the wrong word can damage a brand’s reputation, even carry legal consequences. And the expectations and requirements vary not only with language, but also with culture.
Legally banned words vs. trademarks
A translator once asked me for a list of “banned” words: expressions to avoid when writing technical documentation in English for the U.S. The U.S. legally only forbids a handful of words and even then, only in a particular context that has little relevance to most technical communicators. These words, primarily established through court decisions, only apply to broadcast television and radio, and generally do not apply to subscription services such as cable and satellite radio.
Late comedian George Carlin popularized the list in his “seven dirty words” routine, which has since become part of American culture. (Check “seven dirty words” on YouTube and Wikipedia for details, and visit the U.S. Federal Communication Commission’s page on obscene, indecent, and profane broadcasts).
By contrast, organizations can legally register terms as a trade or ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.