That which seems the height of absurdity in one generation often becomes the height of wisdom in another. ~ Adlai Stevenson
Doing business in a foreign country and encountering an unfamiliar business culture can be a complex and strenuous activity. Even more so, if the country is torn between three different business cultures and mentalities. This is the case in contemporary Russia.
A variety of business cultures
The first discussions about the generation gap in Russia can be found in the 19th century, in Ivan Turgenev’s classic “Fathers and Sons”. In his novel Turgenev describes the age-old conflict between young people who, influenced by Western culture, struggle for changes, and the older people who cherish past memories and want to maintain traditional Russian values. Interestingly enough, today this 19th century novel is topical again. Rapid, often chaotic and quite extreme ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
