David Truog

Image shows:  David Truog
David Truog
David Truog is a Research Director at Forrester Research, Inc., where he leads a team of analysts who research and advise clients about experience design (XD), primarily in two domains: how to understand the needs and goals of users, and how to design experiences that let them meet those needs and goals in a manner that is easy, effective, and emotionally resonant — whether the medium is physical, digital, or a blend of both.


First name:
Last name: